Holly Humberstone 'It's a Real Cruel World' music video

Holly Humberstone 'It's a Real Cruel World' music video

In May 2026 I loaned pieces to stylist Lauren Groves for Holly Humberstone. In the end, she chose one of my Katya headscarves for Holly's It's a Real Cruel World music video. 

The headscarf features heavily in the music video- it is now sold but I still make very similar ones. The video's aesthetic is perfectly Wyrd Grl- dreamy, hazy and natural

Watch the video here-